The Council for Advancement and Support of Education (CASE) recognized Lafayette Communications with a gold award for 2024’s Cur Non 8.2—the second issue in a series of three marketing magazines annually sent to prospective students. CASE is the global nonprofit association dedicated to educational advancement, alumni relations, communications, development, marketing, and advancement services. The gold award is presented as part of CASE’s Circle of Excellence Awards—peer-selected and adjudicated awards that celebrate achievement, creativity, and innovation at colleges, universities, and schools across the world. 2025 saw 4,460 nominations from 640 institutions across 33 countries.
Building on the regional CUPRAP awards the team earned earlier this year, this latest award is a particularly special honor as it comes with global recognition and affirms the creativity and impact of the Communications Division, says Kathryn Meier, vice president for communications and marketing.
“The centrality of storytelling across academics and research, athletics and community represents the culmination of an ongoing strategy to spotlight our students, our campus, and the power of ‘and’ that is uniquely Lafayette,” says Meier. “It is also a powerful example of the communications team as a strategic partner, and the outcomes that can result when we collaborate early and often on advancing our collective goals with colleagues across the College. My kudos to all involved on this well-deserved achievement.”
The magazine—with Brittany Martin leading overall strategy, Margaret Wilson authoring content, Erwin Annulysse spearheading design direction, Kevin Hardy executing all design, and Dale Mack handling color correction—was a team effort that highlights the daily collaboration between Communications and Admissions, as well as prioritization of implementing admissions marketing strategies that emphasize the College’s differentiators.
CASE judges noted, “The piece is bold and breaks away from the more traditional stock image structure. This approach could easily be replicated by other institutions and is a good model for how to stand out in a pile of college content…Plus the return on investment cannot be overstated—for a relatively low cost they set a new record for their campus.”