Rethinking the triple bottom line concept

John Elkington, an award-winning world authority on corporate responsibility and sustainable capitalism, bestselling author, and serial entrepreneur, will talk on “Why It’s Time to Rethink the Triple Bottom Line Concept” on Sept. 30 at 12:15 p.m. He coined the term “triple bottom line” 25 years ago.

Register to view the talk in Oechsle Hall room 224 (auditorium) or Kirby Hall of Civil Rights room 104, with refreshments provided at both locations, or online.

Elkington is the founder and chief pollinator of Volans, which works with leaders to make sense of the emergent future to unlock the potential of their organization. Volans tackles some of the world’s most challenging problems, helping key actors move from the responsibility agenda through resilience to regeneration through strategic advisory work. His thought leadership is brought to bear in Volans Inquiries including Project Breakthrough, Tomorrow’s Capitalism Inquiry, and the Green Swans Observatory.

Elkington has helped create and incubate movements including the B Team, the Dow Jones Sustainability Indexes, the Global Reporting Initiative, and B Lab UK, and he was a faculty member of the World Economic Forum from 2002-08. In 2009 he was named fourth in an international survey of the top 100 corporate responsibility leaders after Al Gore, President Barack Obama, and Anita Roddick.

He has addressed more than 1,000 conferences globally and has served on over 70 boards and advisory boards. He is the author or co-author of 20 books, the latest being Green Swans: The Coming Boom in Regenerative Capitalism.